atari video game systems
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> 'do the math'
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'Do the math'
When Atari noticed
that the Jaguar's sales were far behind their expectations and lower than
sales of their competitors (Sega Genesis, 3DO and later on the Sony
Playstation), they decided to launch a new commercial-campaign for their
system: 'DO THE MATH'.
Well, you could think that the higher the numbers the better the results...but Atari forgot to tell their customers that the competing systems had a lot more to offer than just high numbers of bits; they had what succesful systems need and all the gamers want: not a high number of bits but a high number of available games!
full-length video-ads in the 'Atari theater' here at 'www.atarihistory.de'.
'DO THE MATH' from the 'Alien vs. Predator' commercial; in the whole Atari context the fading heartbeat seems ironic.
'DO THE MATH' from the 'Doom' commercial.
'DO THE MATH' from the 'Tempest 2000' commercial
THE MATH' from the 'Video Game Marketing 101' commercial.
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